I'd like to call the below-listed questions as skeletal questions as they help me give structure to how I take the interview. These are the foundational questions on top of which I apply the laddering technique to find out actionable insights.

Aim: To understand how local businesses sell their products over WhatsApp

Questions for Customers -

1. How often do you often use WhatsApp Business?
2. What are some features that you don’t like about WhatsApp?
3. What are the features that you like about WhatsApp?
4. How do you shop from your favourite local businesses?
5. What is the platform you use to shop from local shops?
6. Have you ever used WhatsApp Business to shop local?
7. What are some instances that you might have come across WhatsApp Businesses?
8. What are common problems faced when buying through WhatsApp?
9. Do you have any suggestions for Businesses in WhatsApp?