Job Hai is a job platform that caters to the blue and grey collared workforce. We took this initiative and started to work on this project to provide Job Hai with a unique identity and gain more users.
Platforms - Youtube, Facebook, Moj, Sharechat
Increased brand awareness - Job Hai users need a lot of hand-holding which requires us to explain to them about how easy it is to use the Job Hai app. We need to create a lot of awareness around the features, number of jobs, Salary provided, type of jobs, number of locations, etc
Staying useful, innovative, and up with the times
Understanding the TG behavior - We still have to understand a lot about this target group and what are their pain points and motivations
Promotion & Advertising - Want to engage our users and launch our brand voice for promotion and advertising
Customer feedback - We need customer feedback too to understand what is working and what is not in the campaigns that we might be putting
<aside> 📝 Awareness of the number of jobs and top companies hiring on Job Hai
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<aside> 📝 To create awareness around salary, companies, types of jobs locations
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